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Put it On The Line – No.1 Basketball Anthem by C.I.U is the official website for basketball’s number one anthem Put It On The Line. True Champions put it on the Line play after play and game after game. They never give up and they never give in. Champions play hard and give it their all the whole four quarters. The song embodies the spirit of a champion from childhood to high school to college and ultimately a NBA championship . “Put It On The Line” has been played millions of times for sports fans all over the world. Watch the many videos that have been inspired by the song and you will see what all the excitement is about. – C.I.U “Champion In U”

Put It On The Line was first featured in the top selling video game NBA BALLERS PHENOM from Midway Video Games. The song was produced by Grammy award winning producer  and engineer Ricco Lumpkins. After the game sold a million copies the song took on a life of its own. Fans of the song created hundreds of  basketball highlight videos on Youtube with the NBA’s biggest stars using “Put It On The Line” as the soundtrack. The success of Put It On The Line  has transformed the basketball anthem into a successful musical franchise. The release of the “Put It On The Line – Game Time EP”  has sparked more basketball hits such as “King Of The Court”  ”For The Love Of The Game” and “This Is My Year”.  C.I.U has also created music-biographies for Michael Jordan and Kobe Bryant. The Put It On The line franchise has officially become Basketballs soundtrack.



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